https://www.dalelavine.com/resolve daily 0.75 2023-03-31 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/9950163e-15e1-4810-ab04-412b54cb8490/Screen+Shot+2021-11-11+at+3.07.18+PM.png Resolve What if you encountered a bear (or another wild animal) and soiled yourself? No one would blame you, but those aren't easy stains to lift. Resolve can help. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/075cf171-d81b-4bea-89f2-5516fea5662c/Screen+Shot+2021-11-11+at+3.23.50+PM.png Resolve You're on the way to work, coffee in hand, and you're hit from behind in the middle of traffic. Your day's ruined. Your seats (and your clothes) are covered in coffee. Resolve can't fix your car, but it can fix those stains. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1637172775839-59V8Q5BFC3HX1OUVMMT3/Screen%2BShot%2B2021-11-17%2Bat%2B1.12.06%2BPM.jpg Resolve Walked in on your partner in bed with someone else? No doubt, you'll want to wash those sheets. Resolve can't fix your marital issues, but it'll help freshen your bedding. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/93ce1a88-cd9e-463a-9ceb-8e1e80b709b3/Resolve+Tripple+Oxi+Advanced.jpeg Resolve - Resolve your problems. In this assignment, we were tasked with creating ads for Resolve. The easy choice was showcasing the immediate benefit of the product: carpet cleaner. Instead, I opted to show how Resolve can be used for other situations. In research, I found that Resolve can also be used for clothes, bedding, and car seats. Taking feedback from the instructor, who in weeks prior had told me to think “bigger” and “get weird with it”, I created ads that said “Hey, we can’t resolve your problems, but we can clean up after them.” With that, these three social ads came to life. https://www.dalelavine.com/ferguson-iaq daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/7dfb8983-c98f-4c08-954a-e851cad039cd/ezgif-7-b6775c172c7f.gif Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/846585e0-b9d2-452e-af6b-c88eaccb37a2/Screen+Shot+2021-02-22+at+4.28.50+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/6e1a1c07-ad4a-4bd6-9721-7d50dd565681/Screen+Shot+2021-04-13+at+5.10.47+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/6f69a8f0-775f-4cf6-a4b9-fd8e142a512c/Screen+Shot+2021-04-13+at+5.03.58+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/c1cc1ef3-95f9-423f-be96-35ecb4ba9b95/Screen+Shot+2021-04-13+at+5.08.00+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/4f74f142-aa91-4fbf-8047-b840c445663a/Screen+Shot+2021-04-13+at+5.03.44+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/96e5acff-e704-4849-91af-cd0a272d4141/Screen+Shot+2021-04-13+at+5.04.36+PM.png Ferguson: IAQ https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1e9e4061-3201-41bc-9982-595a641f519a/Screen+Shot+2021-04-13+at+5.07.02+PM.png Ferguson: IAQ - In 2020, clean air stopped being an amenity. It became a necessity. The question wasn't whether Ferguson should market its indoor air quality (IAQ) capabilities, it was how to do it without becoming the brand that exploited a crisis. As COVID-19 reshaped daily life, demand for IAQ products surged. Homeowners with children and elderly relatives wanted safer living spaces. Business owners needed to demonstrate safe environments to stay open. The market was equal parts primed and emotionally charged — one wrong move could position Ferguson as an opportunist instead of a partner. We recognized the moment early and our in-house creative team built a campaign that established the company as a trusted, long-term authority in the IAQ space — not a brand rushing to capitalize on fear. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/5beaabbf-2a61-4c14-a78f-d6ae311a36fd/ezgif-7-dcc7cd6e680a.gif Ferguson: IAQ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dalelavine.com/cardinal-financial-usda daily 0.75 2021-12-02 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/ba5e7da8-9fc9-4f1d-a06f-30c0c3cf85b4/usethis.gif Cardinal Financial: USDA https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/406f3d97-0136-47d8-b925-ae87df69683b/ezgif-7-96226b4ea82a.gif Cardinal Financial: USDA https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/a1e71936-d53b-4b39-aafa-bc05e5357efe/Screen+Shot+2021-11-12+at+10.42.30+AM.png Cardinal Financial: USDA https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/c72bf6a6-1df0-4c57-84b9-105dbb2ec78a/Screen+Shot+2021-11-11+at+5.09.00+PM.jpg Cardinal Financial: USDA - Love the land you live on. For my first campaign with Cardinal Financial, I was tasked with marketing USDA home loans. We wanted to capture customers who were considering getting away from the busy city lifestyle, and we wanted to advertise the less-stringent requirements of this loan product. https://www.dalelavine.com/ferguson-social daily 0.75 2023-03-31 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/112faaad-69c4-43bd-9e44-2c0d274e74ab/Screen+Shot+2021-11-12+at+11.03.29+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/7384f148-01c0-4333-86fd-7e89c37f82a3/ezgif-2-17edb497d269.gif Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/79ef8d5c-4471-47aa-bdbb-0adc043fd469/Screen+Shot+2021-11-12+at+11.20.25+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/c3da5e42-0a0d-4b37-b3a7-b690e0d52389/Screen+Shot+2021-11-12+at+11.04.46+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/12d241ec-fcd8-46ec-8773-51f0cbf3303e/Screen+Shot+2021-11-12+at+11.05.06+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/eb329d09-ccf1-4c34-90a6-72546acfe1dd/Screen+Shot+2021-11-12+at+11.02.11+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/2c7fb15f-74bb-493b-9a95-304f4d6b2129/Screen+Shot+2021-11-12+at+11.01.59+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/8f608a9e-5161-4aeb-a135-a3c69f479a73/Screen+Shot+2021-11-12+at+11.16.35+AM.png Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/139d552c-8f5d-4858-89ce-d82461431c49/ezgif-7-b6775c172c7f.gif Ferguson Social https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/bc260d7f-6b5b-4f0e-ace1-60b06a1afa5f/Untitled+design+%285%29.jpg Ferguson Social - In 2019, Ferguson brought social media content development in-house. Prior to that point, the company had outsourced strategy and creative to a nearby agency at considerable cost. Bringing social media in-house proved to be successful, allowing the company to reduce cost and take full advantage of internal talents while infusing new levels of creativity to connect with our audience on a more authentic level. I was responsible for drafting post and image copy for organic posts according to monthly content calendars, as well as paid advertisements for marketing campaigns. https://www.dalelavine.com/ferguson-renovations daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/8fb787be-43bf-43eb-84f6-a37a1ce71c7a/Screen+Shot+2021-05-05+at+11.08.19+AM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/8dcde54c-f41f-41ed-af08-d03ea950c3ed/Screen+Shot+2021-11-17+at+1.17.40+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/16dd251e-a91d-431e-96ae-5e46bc9f053a/Screen+Shot+2021-11-17+at+2.02.40+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1637175105638-PUNZWVZDB7CCL5KBB60V/Screen%2BShot%2B2021-04-15%2Bat%2B9.43.04%2BAM.jpg Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/8d5379e9-3601-4aa1-94da-ecb22cf34dbd/Screen+Shot+2021-11-17+at+1.17.51+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/514bcd69-8268-4793-bae3-6fd5200c9f07/Screen+Shot+2021-11-17+at+2.02.52+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1637175155928-NJ5FNFHSGW9KXBM4SWZV/Screen%252BShot%252B2021-04-15%252Bat%252B9.42.34%252BAM.jpg Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/76d5468b-4b7d-4f88-bcfe-a98c75bcaad1/Screen+Shot+2021-11-17+at+1.18.02+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/c0c2de27-23e2-4790-b5aa-b5fecb8db7f1/Screen+Shot+2021-11-17+at+2.03.01+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1637175200388-1MWUPTMHIA2TDRGDG4ME/Screen%252BShot%252B2021-04-15%252Bat%252B9.42.49%252BAM.jpg Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/97e1c2df-6b42-4e29-9cbf-c396a1082b82/Screen+Shot+2021-11-17+at+1.19.16+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/57063c19-d494-4e5e-a1bd-6caf09ece7b9/Screen+Shot+2021-11-17+at+2.03.15+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/a6395518-aa2f-499c-a8a9-6199c13050ed/Screen+Shot+2021-11-17+at+1.19.05+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/2fa21824-88c4-4976-be4c-2e96318b5f06/Screen+Shot+2021-11-17+at+2.03.35+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/c0b5a4e6-c12f-4acb-905c-c622f783e3fa/Screen+Shot+2021-11-17+at+1.18.40+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/dcf88359-a093-44c5-b63d-901b24af5970/Screen+Shot+2021-11-17+at+1.18.26+PM.png Ferguson Renovations https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/94f3b2dd-5edc-4a0f-9373-625e50f3aaa5/Screen+Shot+2021-11-17+at+1.17.40+PM.png Ferguson Renovations - Time for an upgrade. When Ferguson acquired Dogwood Building Supply in 2018, the company gained significant expertise in multifamily renovation solutions. That expertise largely sat dormant until Ferguson Facilities Supply was ready to expand its renovations presence and needed marketing collateral to match. Our team was brought in to partner with the former Dogwood team and translate their deep product and industry knowledge into Ferguson's brand language — building a full marketing presence for a business segment that previously had very little. The goal wasn't just awareness. It was legitimacy. We needed to make multifamily renovations feel like a destination, not an afterthought. https://www.dalelavine.com/schwinn daily 0.75 2022-10-10 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/9162a743-9954-48fe-b63e-81164dec8932/3.png Schwinn https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/cdc076c4-fbe6-47ea-a3ec-3d9622f85962/1.png Schwinn https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/b6c011ff-6cbc-4c84-bb70-8dda9f594e18/2.png Schwinn https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/de54faa1-124d-4afe-8935-929822b54bd5/smartmockups_kw409f1x.jpg Schwinn https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/b255abd2-f272-4385-a733-d0d3884eb1c7/smartmockups_kw5gelz7.jpg Schwinn https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1637270461155-DM2H235ZUT3QQC2CS6BD/smartmockups_kw5gipjt.jpg Schwinn https://www.dalelavine.com/cardinal-financial-website-rebrand daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/7fe92ca6-95be-4809-ada4-2dc978145ad8/Screen+Shot+2022-10-10+at+11.24.03+AM.png Cardinal Financial: Website Rebrand https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/71094167-13a3-49d9-8484-04f7fd375ec8/Screen+Shot+2022-10-10+at+11.24.24+AM.png Cardinal Financial: Website Rebrand https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/6bf4930d-9104-4e32-858d-23034139794d/Screen+Shot+2022-10-10+at+11.26.18+AM.png Cardinal Financial: Website Rebrand https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/4e54b71b-8676-4ffe-889a-bb51951778e0/Screen+Shot+2022-10-10+at+11.24.53+AM.png Cardinal Financial: Website Rebrand https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/54e4982b-e9ec-43ff-8160-fc00d98a7022/Untitled+design+%281%29.gif Cardinal Financial: Website Rebrand https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1e241430-60e4-412b-8a8a-a3343fc29b72/Screen+Shot+2022-10-10+at+12.06.42+PM.jpg Cardinal Financial: Website Rebrand - Rebrand. Refresh. Relaunch. A brand is only as strong as the moment it meets its audience. When Cardinal Financial set out to rebuild its digital presence from the ground up, the market had other plans — and the work had to be good enough to cut through anyway. https://www.dalelavine.com/cardinal-financial-construction-loans daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/63458210-1482-4d0c-94cb-61d31ad3b656/OTC_Social_Journey_2.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/239f78fa-0003-415e-a026-b2cfa27a8092/OTC_Social_Journey_1.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/17bd4133-d35b-4d07-96ca-a0dc76fdff1e/OTC_Social_Journey_3.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/cb4b009c-542f-4316-b901-65006c09430f/Screenshot+2023-03-08+at+1.13.06+PM.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/9ca8d06f-118f-4507-b42a-e851d8e6f43a/Screenshot+2023-03-08+at+1.12.41+PM.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/2af2da87-b2a7-44b0-8efe-6e21e31e3c5d/Screenshot+2023-03-21+at+11.16.30+AM.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/585c2958-c4ba-433a-b85c-02255690720e/CF_CHOICEReno-Social.png Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/09e9a240-cfc7-4ccd-98ce-b3550b3966d1/CF_CHOICERenovation-Flyer.jpg Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1c16243d-412e-4312-ba48-6f4810f55884/VA_OTC_Flyer.jpg Cardinal Financial: Construction Loans https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/cfaa3bbb-5d91-4a9c-9fea-ad418610341b/Screenshot+2023-04-05+at+9.38.33+AM.png Cardinal Financial: Construction Loans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dalelavine.com/home daily 1.0 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1741359570499-RX4RYOMSZQXD1N4EC2YX/Screenshot%2B2025-03-05%2Bat%2B11.38.15%25E2%2580%25AFAM.jpg Home Fixed Income Chemistry: An integrated campaign that drove a 14% YoY brand lift. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/22d88087-8eee-4226-b01f-5ce52bd9d941/Screen+Shot+2024-03-04+at+3.24.14+PM.png Home The Future of Fresh Air: A full-funnel campaign that drove a revenue impact of $20M+. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1768931827341-PKL74X58M6TFC64YFM77/OLA%2B1-1.png Home Legacy Takes a Team: Campaign strategy and creative direction https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1710268978176-2C14TCEBPJ9V92F7PNWP/Screen%2BShot%2B2024-03-12%2Bat%2B2.38.56%2BPM.jpg Home Rebrand, Refresh, Relaunch: A 9x award-winning story of brand strategy and content. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1725562381912-23Z89LTIDUSJAXAMZLAH/Screenshot%252B2024-09-05%252Bat%252B2.47.37%2525E2%252580%2525AFPM.jpg Home Global Equity Advertising: Multi-market print and digital initiatives. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1710167773845-4TMUDHPUSKFLV70P31L2/Screen%2BShot%2B2024-03-05%2Bat%2B1.55.18%2BPM.jpg Home Asian Equity Fund: B2B-to-B2C market entry, primed for Singapore. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/10862dfe-76d5-452d-b97e-13b7e45c6976/OTC_Social_Journey_2.png Home Building in a Broken Market: Product launch messaging and content strategy. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/1709584120591-4TDC0XRMRU4KKJN2NCOG/Screen%2BShot%2B2024-03-04%2Bat%2B3.26.04%2BPM.jpg Home Time for an Upgrade: Creative strategy and execution for a B2B audience. https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/ff5a2cae-9803-4568-b44b-00831c984eee/Screen+Shot+2021-11-17+at+4.31.18+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/dd751d3a-0211-42c2-9c31-8bb8af5b2d8e/Screen+Shot+2024-03-04+at+3.21.50+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/6a6910e7-8aaf-44e4-ae4e-b94466f3910a/Screen+Shot+2021-11-17+at+4.31.14+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/56c12173-36cc-494f-b4fe-67eec1ef4dbe/Untitled+design+%282%29.jpg https://www.dalelavine.com/columbia-threadneedle-asian-equity daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/bb622dc7-807e-4dfc-88c3-785cc08a4715/Screen+Shot+2024-03-05+at+1.46.32+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/5b7becab-c244-46a8-a16e-517b256c1914/Screen+Shot+2024-03-05+at+1.46.40+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/9aa57e78-4c7a-422b-a631-397c5b6db2e8/Screen+Shot+2024-03-05+at+1.46.51+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/7d72ba89-c5b8-412f-9627-dd394481fb49/Screen+Shot+2024-03-05+at+1.47.30+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/abad05eb-95e7-429c-8870-ed42582ddbaa/Screen+Shot+2024-03-05+at+1.47.17+PM.png https://images.squarespace-cdn.com/content/v1/618d6782f13fde3c4f059705/485074e2-46e1-48e0-a782-5417e03efe14/asian+equity+2.PNG Columbia Threadneedle: Asian Equity - 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